The Mermaids

Today I read an article about a super bowl ad and its sexist audition. The article talked about how much money they could lose if they lose their spot. It mentioned how thirty seconds of time cost around five million dollars. The article then mentioned how much money they could lose in the future due to this case. Arguments were raised about how the mermaids were portrayed in this commercial, and why was it accepted. The article stated that advertisers have been moving away from this type of marketing. The recent movements from feminist groups have been causing marketers to change how they view women in ads. I found this article interesting because I have noticed that commercials do not oversexualized women as much. I remembered being a teenager and felt that many commercials have women in it to appeal to men. Now marketers are being forced to think about an ad before they release it. However, this is not the case in social media marketing. Companies have Instagram models promote their product by using their bodies. I believe marketers have realized that the young demographic has moved to the internet. I believed the company that made the Bon and Viv ad tried to appeal to two age demographics. The sexy mermaid were to bring in young viewership, and good refreshing beer to older men. They believe that if they advertised it during the Super bowl they could get both groups. However, this is just my opinion, and not factual.

https://www.nytimes.com/2019/02/08/business/media/bikini-audition-super-bowl-ad-seltzer.html