Video Game Marketing
- Christian Greene
- Apr 21, 2019
- 1 min read
Today I read an article about three strategies to use in video game marketing. The article was written by Liz Alton and talks about what is happening in the video game marketing industry, game specific marketing, marketing through distribution, and building a social brand. It states that the video gaming industry is worth $138 billion according to CNBC. However, marketers estimate a one percent decline next year which could be more than one billion dollars in revenue. The article mentions how this could be a sign for a new format in the video gaming industry. The first strategy talks about game specific marketing. This is when companies offer more to the game through websites, tips, insider information, and apps. Serious fans of a franchise, or company, are willing to acquire extra content for their gaming experience. It is important to recognize and capitalize off of this. The second strategy is marketing tailored to distribution. The example the artic uses is GameStop and the use of their channel. In every GameStop there is a T.V. that displays ads all through GameStop T.V. Marketers use these T.Vs to promote other products, insider reviews, and more. The last strategy is building a social gaming brand. The example she uses is Zynga, which has created many well-known games. Through cross-selling and connecting audiences within games, they have built a strong brand to promote other their games.
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